S C O P E I T - F A C I L I T A T E I T – Q U E S T I O N I T - D I S C O V E R I T - D E S I G N I T - D E L I V E R I T - E N H A N C E I T
HIGH LEVEL SCOPING
Facilitate a session where C-Suite stakeholders and the project team are probed and prodded until the real truth behind their problem comes out. Once agreed, discuss business goals, economic drivers, project goals and measures of success.
On occasion a gap analysis exercise can be used to help visualise perceived strengths, weaknesses and areas for improvement within the business. This information is used to validate the initial goals, and focuses which KPI’s will act as measures of success.
An offsite immersion session is vital to get under the skin of their business. Hearing the clients own vision and challenges is key to add real value throughout the project.
SERVICE DESIGN METHODOLOGIES
Design Thinking Workshops
Service design is a broad subject but it fundamentally focuses on the user and aims to solves their problems. It relies on people to use logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer).
These vary in form depending on the task: Empathy maps, The Business Model canvas, Priority radars, Value proposition map, Idea cards and Storyboards all help to draw out ideas from the team that can be used to align objectives, inspire action and provide valuable customer insight.
Run a workshop to understand the clients users, their motivations, their behaviours, their reasonings for using this service and their habits.
Goals & priorities
Once the users are determined, we then agree prioritised user goals. Card sorting A group assessment of the content elements needed to deliver against the prioritised goals. Identify gaps and start defining a content strategy.
Sitemap / Information architecture
Take these learnings outside of the session and throw around some ideas to organise the content to best serve the user and client needs.
BIG DESIGN UP FRONT
Scamping / Paper prototyping / Wireframing
Pick up your pens and paper and have fun. Sketch different ideas for key pages, explore patterns and design modules before you even switch on your computer. Digitise these module scamps and then paper-prototype different templates.
Style tile / Module guide
Create a visual ‘rule book’ for developers – showing colour and typeface usage for heading styles, body copy, buttons etc. The module guide shows these styles applied to all the modules that form the building blocks of the site.
Content is king
By defining, designing and prioritising content modules earlier in the process, we avoid the need for multiple creative routes but when it is necessary we start small and grow out from there. The build is simpler with faster, lighter code and it keeps content is prioritised by need.
Educating the client throughout the entire process is key. Without clearly defining how agile works, what ‘responsive’ means and what commitment is required from them you will face countless problems.
Get all the relevant people sat next to each other and let them talk, respond, compromise, prioritise and deliver better results faster. Don’t go too far too fast and share the responsibility. Trust the team.
Build it, then test it, then change it. Don’t be frightened of failure. Digital landscapes and user behaviours are ever-changing so a start up mentality is desired.